![]() You have some relevant story (say, interesting data on your industry) worthy of piquing the curiosity of your target journalist and you ask them (through an email) if they would be interested in writing an article about it or mentioning it in their regular stories. In its simplistic form, a media pitch is: your ‘ask’. ![]() But the information I provide you here will work whether you use PR software or not. It’s an in-depth guide on best practices to give you the greatest chance for success when you do pitch.įull disclosure, I have developed a suite of PR outreach tools to help you do your own outreach. This article is not a post about the benefits of pitching your business to the media. It is sent to a journalist or an editor of a newspaper, magazine, blog over email with the aim to arouse interest in the story and to ask if they would want to write about it. ![]() What is Media Pitch?Ī media pitch is an email attempting to get a journalist, editor or media outlet interested in your story or news so that they decide to cover it. Don’t have time to read the full article right now? Download all of our proven media pitch templates here in an editable Google doc.
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